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The 2000s Youth: Of Drip, Drugs, Lifestyle, Social Media, Mimicry, and Ideological Consciousness

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By Sonny Mncedisi Dube With the 21st century early in its third decade, the children that were born in its first decade are now the youth of today. This youthful demographic has a uniquely catchy and popular vibe; and it has come to be popularly known as Ama2000s which which loosely translates to “the 2000s” in its Ndebele and Zulu provenance. This youth emerge at the peak of the 4th Industrial Revolution (4IR), an era of technological advancement and artificial intelligence which presents questions such whether such technological feat is a blessing or a curse, the same questions that arise with these youths on whether we are in a new era of trend, urban fashion, technological wokeness or we are simply erroneously hyping a misguided youth. There are always two sides to it, there is always a double echo to the narrative. Zviri pa2, to borrow from the lingua franca of Zimbabwean youths in vogue. This piece is therefore a modest endeavour to capture the Ama2ks youth in the contemporary